Crafting a Magical Barbie-inspired Dollhouse

Our mission was not only to captivate our audience but also to engage them on a deeper level, ultimately leading to an extension of the collection experience and boosting sales. In this blog post, I will take you through the creative process and the strategy behind our immersive and interactive Barbie-inspired dollhouse.

The idea to create a Barbie-inspired dollhouse for our pet tag collection dawned on me during a brainstorming session with my team. We wanted to leverage our collection's playful and imaginative essence, making it resonate with our customers in a way that went beyond a mere transaction. Barbie's world provided the perfect inspiration, as it has always been a symbol of creativity, empowerment, and limitless possibilities.

Step one was to design the dollhouse itself. We wanted it to be visually captivating and meticulously detailed. Our in-house artist, Emma, worked her magic and sketched out every inch of the dollhouse, from the miniature furniture to the adorable pet-sized accessories. Once we had the blueprint, we began the construction process using eco-friendly materials to align with our brand's values.

The dollhouse came to life with the help of a talented team at Swivel Meta. Every aspect of the dollhouse was thoughtfully handcrafted, ensuring that it reflected the heart and soul of Em & Me Studio. Miniature versions of our pet tag collection were carefully placed throughout the dollhouse, creating a seamless integration of our products within the magical world we were building.

Creating an Immersive Experience

To truly engage our audience, we wanted the dollhouse to be an interactive experience. So, we added story-telling elements that customers could access through their smartphones. This allowed them to interact with the dollhouse digitally, unlocking hidden surprises, and discovering more about our collection.

Extending the Collection Experience

While the dollhouse itself was an attraction, we wanted to go a step further and provide added value to our customers. To achieve this, we implemented a smart strategy. We encouraged visitors to the dollhouse to sign up with their email addresses to receive a 20% off coupon code for purchasing our dog tags and nail art before the movie launch. This not only built our email list for future marketing efforts but also encouraged customers to take action and make a purchase right away.

The Barbie-inspired dollhouse exceeded our expectations. Not only did it generate a substantial increase in email subscriptions, but it also led to a significant rise in sales of our pet tag collection and nail art. Customer feedback was overwhelmingly positive, with many expressing how the immersive experience made them feel connected to our brand on a personal level.

Project Credits:

Core Team:
Alex Terry
Emily Terry

Agency:
SwivelMeta