Sometime’s the idea of being social on social media scares the shit out of companies and leadership. However, if done properly can lean to increased relevancy amongst your customer base and even open doors to wider opportunities and collaboration.

Rocket Mortgage had one of their largest townhall meetings yet, with none other than Snoop Dogg headlining the meeting. In a rush assignment, I was tasked to help develop animated slides for the presentation.

In this project, we produced six videos featuring a caroling group in preparation for the holiday season. The key focus was to create a memorable and concise earworm that effectively communicates our client's value proposition of 30-minute pickup and one-hour delivery. Our objective was to leave a lasting impression on customers, associating our client's services with convenience and efficiency during the holiday rush.

Crafting a narrative that resonates with the seasonal spirit is pivotal for enhancing paid media engagement. In preparation for Halloween 2023, our primary focus was on curating a comprehensive array of assets strategically timed to capture attention during the peak purchasing periods. Presented below are select assets meticulously aligned with top-tier strategies, designed to deliver that captivating impact amidst the bustling atmosphere of this festive season.

Our mission was not only to captivate our audience but also to engage them on a deeper level, ultimately leading to an extension of the collection experience and boosting sales. In this blog post, I will take you through the creative process and the strategy behind our immersive and interactive Barbie-inspired dollhouse.

In a bold move to stand out from the crowd and elevate the advertising game, I took a decisive step forward by operationalizing stop motion advertising through a strategic partnership with Thunderlabs, an esteemed agency based in Chicago. Together we revolutionized Walgreen’s approach to advertising, creating bespoke thumb-stopping stop motion animations that captured the attention of viewers like never before.

Sometimes, being a leader means leading by example, especially when faced with limitations such as a tight budget or team members unwilling to leverage their own likeness. In such instances, you have to step up and take charge, even if it means jumping behind the camera yourself to meet a deadline.

In the midst of the global COVID-19 pandemic, when misinformation was spreading like wildfire on social platforms, one individual took it upon themselves to combat the misinformation by creating a revolutionary video series called "Ask a Pharmacist."

In a remarkable transformation, our team turned a modest janitor's closet into a world-class photo studio for a Fortune 18 brand. Through meticulous planning, dedication, and a substantial investment of over a million dollars, we successfully created a space that exceeded all expectations. Equipped with cutting-edge gear worth over $200,000, our studio now stands as a testament to our commitment to excellence.