Roll up your sleeves

Sometimes, being a leader means leading by example, especially when faced with limitations such as a tight budget or team members unwilling to leverage their own likeness. In such instances, you have to step up and take charge, even if it means jumping behind the camera yourself to meet a deadline. This was precisely the situation that I encountered when a last-minute Halloween content addition was needed to boost sales on key items. Without hesitation, I embraced the challenge and captured light-weight content, ensuring that the promotion plan stayed on track and continued to deliver valuable results despite the constraints. This willingness to go the extra mile exemplifies the true essence of leadership and the dedication required to achieve success. This was also an exercise in demonstrating that brands don’t need to be so polished and buttoned up all of the time when playing in social, this campaign drove some the highest results ever in Walgreens media with a $3.82 Profit ROI.