Walgreens makes a big bet on health
Walgreens Health was established to support the everyday health decisions of patients and providers. To launch this new initiative, we needed to stand up a website — and fast.
Problem
We were brought on to rework a project that was already in motion. This meant adapting to preexisting processes, collaborating with multiple teams and vendors, and meeting tight deadlines — creating challenges from the start.
Strategy
We elevated the creative without losing momentum. To help Walgreens Health cross the finish line, we focused our attention on designing an experience that pushed the brand without jeopardizing launch priorities.
Solution
We delivered a fresh website — built on a flexible design system within Adobe Experience Manager — that positions Walgreens Health as a destination for patients, providers, and health-related content.
Customer Experience
Connecting a seamless experience across mobile, tablet and desktop through smart design systems.
Project Credits
During this project I oversaw the creative and partnered with Rebecca Weiss and Brenda Reinhard as the key internal stakeholders to deliver the site in tandem with our agency partners. Our lead internal designer was Justus Riley and Naomi Fujimoto lead the content strategy for the site.
Key Agency Partners:
BoldWorld.co
A11y
Earnst & Young
Walgreens Team:
Alex Terry
Naomi Fujimoto
Justus Riley
Rebecca Weiss
Brenda Reinhard