Express
Express set the foundation for my career. It taught me the importance of unified branding and how powerful great design & photography can be for a brand.
Special Thanks to: Liona Venturini, Mike Pierce, and Jill Neely
Social media posts
Came in as the team’s social media designer and elevated the branded experience with organic and paid ads across multiple platforms
Blog Post Creation
Created content series templates on how to showcase some of the new arrivals from month to month that would highlight various ways to wear the looks or incorporate tutorials as well.
Event Design
Worked with store teams to highlight events around the country and coordinate with the event photographers to get the types of shots we needed to produce the best event roll-ups.
Paid Media Advertising
Partnered with the paid advertising team to work with agencies like double click to create bespoke advertisements with branded photography.
