Holidays in a dash
Most people don't know Walgreens offers 30-minute Pickup and 1-hour Delivery. Using a holiday tradition as old as time, we'll etch the service into their minds with the help of a carol group and a catchy, simple jingle.
The Carolers will be used throughout both Paid and Organic social moments, delivering their message of 30-minute Pickup and 1-hour Delivery.
Problem
During Holiday, consumer mindset (and competition) is focused on winning as a 'gift giving' destination. Limited assortment as well as consumer shopping behavior shifts (value retailers, earlier purchasing), gives Walgreens
perception as less relevant to meet the consumer need.
Strategy
Position Walgreens as the preferred choice for any ‘need it now’ moment during the holiday season by demonstrating the ways Walgreens makes it quick & easy.
This video series serves a slice of the entire holiday roll-out by creating a memorable cast of characters that keep Walgreens top of mind in your feed.
Solution
Walgreens has you covered on smaller, quick-trip Holiday items in your time of need… so your holiday moments can go smoother.
We'll remind/inform customers that Walgreens is their fastest, most convenient solution, with an earworm that sticks throughout the season.
Ready, set, holiday:
A dashing montage
While humming to their favorite tune, The Carolers will be introduced as they get ready for the holiday season. Get acquainted with the squad while they fine tune their voices, fuel up with milk and cookies, get the house ready for the holidays, and much more.
CTA: Prepare for the holiday season in a dash
Dashing Holiday
Photo Cards
The carolers take a break from rehearsal to take their holiday card photo. They're suited up in their Walgreens haul—wrapping garland around their neck like boas, stringing lights around themselves, trying on hats and reindeer ears, choosing Squishmallows. They do a series of poses for the perfect pic. But everyone has different opinions on which pic is THE ONE. Scene ends with the finished product: a multi-photo holiday card that includes each caroler’s favorite shot.
CTA: Create Holiday Photo Cards in a dash
12 days of to-dos,
done.
The carolers have their big debut. They sing the “12 Days of Christmas”, but the song is re-written as a list of things you need to do before the holidays, the things you forgot to do, not to mention some unexpected mishaps. Luckily, “30-minute pickup, 1-hour delivery” can solve it all.
CTA: Get help for the holidays in a dash
Need-it-now dash
With the prep for the season done, The Carolers jump into their carpool minivan ready for some action. While picking up the final member, they realize they’re in need of some last-minute supplies. Walgreens 30-minute Pickup to the rescue.
CTA: Get last-minute holiday needs in a dash
Right-to-your-door décor.
In anticipation of the caroling season, a caroler rates the door décor in their neighborhood. Since they knock on doors, they’re the experts. Walgreens door décor? 10/10 would recommend! No door décor? Our Walgreens Delivery Driver is here to help.
CTA: Deck the halls in a dash
We recorded the “making of” video
as well for organic TikTok and IG Reels.
A dashing delivery.
‘Tis the holiday season, families are cozying up at home with the people they love. Suddenly, excitement arises, and an unexpected surprise arrives right to your door.
It’s time to open up and see what Walgreens has delivered; bringing the magic of holiday to you.
CTA: Get everything you need this holiday season in a dash with 30-minute Pickup and 1-hour Delivery.
Project Credits
Walgreens Team:
Associate Creative Director: Alex Terry, Payal Gandhi
Art Director: Jessica Burnham, Matt Theodosopoulos
Writer: Andrea Bauer, Oscar Salinas, Bridget Williams
Manager, Content Production: Ann Hanrahan
Animator: Kortoney Gaff
Stakeholder: Stephanie Hall
Key Agency Partners:
PXP Studios (Publicis)
Directors:
Blue & Jason
Production:
PXP & Heave Ho Productions
PXP EP: Lindsay Swift
Heave Ho EP: Andrew Freer
Producer: Kelsey Bunner
Composer Extraordinaire: Ethan Carlson
AD: Patrick Bruno
DP: Jana McLain
Production Designer: Sena Rosenberg
Gaffer: Ryan Zeller
Wardrobe: Tahler Johnson
Makeup: Kimberly Patterson
Locations: Levinson Locations
Stills: Nathanael Filbert
Cast:
Dad: Javier Gutierrez
Daughter: Olivia Yolo
Caroler 1: Daniel Brown
Caroler 2: Jayson Brooks
Caroler 3: Ishii King
Caroler 4: Jamie Newell
Caroler 5: Erin Christine Walsh
Delivery Driver: Parth Akoliyah