Wisher Vodka
Created & launched a vodka brand into the world during the height of the global pandemic. With challenging headwinds in the entertainment space, we pivoted from a traditional go-to market strategy and launched the brand fully through the metaverse. Acting as CTO, I was responsible for all of the web 3 activations and metaverse strategies including our NFT drop.
Shout out to Klow, Emtastic, Metacoast, NFTmycrypto, T-money, and the rest of the team for bringing this to life.
Wisher in Wall Street
Due to our unique go-to market strategy, the Wall Street Journal reached out to us to write a front page article on our pioneering approach to building the brand.
Building a community hall
With discord as our main communication channel, it became very difficult to avoid spam and really connect with others, so we created our own community hall in partnership with Swivel Meta to create a best in class shopping experience as well as a place to communicate new stories for our token holders.
Minting experience
With the NFT space, there are alot of scams. We had to create a seamless experience for our community to be able to mint their NFTs with confidence. We built a custom solution and our own API to enable a mystery mint process that was protected and maintained the provenance hash. This was coded by our lead architect T-money and I lead the ui/ux flow.
NFT Cocktail Collection
We decided to mint our NFTs as our cocktail recipes for our highest tier of token holders. These cocktails also include four partnership cocktails of other major NFT projects that we collaborated with as our vodka mixes well with others.
Bartender Spirits Award
Ranked amongst the top spirits in the world via one of the most prestigious awards in the vodka category.
Branded Wearables
In order to gain awareness about the brand, we created promotional wearables
and we gifted them to the Decentraland community.
Artificial Image Content Creation
Since we are the first spirit of the metaverse, we started implementing AI image creation to speed up our content engine and flex on some new technology.
IRL Events Meet URL Events
Being an omniverse company we want to show up for our customers whether they want to party IRL or in the metaverse. So we blend the two and host events in both places simultaneously. We stream the IRL event into the metaverse and vice verse to complete the loop and give party goers wearables the can redeem in the metaverse.
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